51st ICYB 2008 - Athens,Greece
International Congress Of Young Booksellers,
Monday 12th - Saturday 17th of May 2008
Workshop
You live in a big city. You own a bookstore for 10 years. Opposite the street an International Chain Bookstore opens. At the big-opening party of the Chain Bookstore, Al Gore (the Vice President of USA until 2001)is being invited in order to present his book about Ecology “Earth in the Balance: Ecology and the Human Spirit”. With that book Al Gore won the Peace Nobel. He is going also to make a speech about Ecology and International Environmental Pollution. All the people in the city are excited, are planning to attend his speech in the Chain Bookstore, and are starting to talk more and more about Ecology, Enviroment, Products and Services that do not harm the Enviroment etc…..
What are you planning to do with your small bookstore as an answer to the Chain Bookstore, and as an answer to your customers that think that “The Chain Bookstore cares about Enviroment”!
Your Project
1. Decide what kinds of books does your store sells. Invent a name-logo
(you must explain why you chose this smart name!)
2. Create a big logo-sign that is going to be outside of your store, with the name-logo of your store. Use only the materials that are given to you, and any other materials (ecological) that you can find in the hotel, outside of the hotel, you may even make a walk at Agioi Apostoli village to find the proper “materials” for your sign.
3. Is your store going to sell only books? And if yes, please give an answer of how can a book made out of paper (trees), is ecological. If you are going to sell only books by ecological paper what are you going to do with other titles that are made of regular paper and are selling very good? Is your store going to sell other products, too? What kind?
4. Explain to us how your store is going to be designed, decorated, how the selves are going to be etc (You may even create a small bookstore in the area of the presentations)
5. Present ways of Advertising, of Promotion, ways to attract more customers and any other detail that will make your Traditional Small Bookstore, ecologically sensitive and of course profitable!
Results of the Group works
Group 1: Steffie - Miriam - Andreas - Karina - Hannah
Group 2: Giorgos - Elise - Caroline - Maria - Doris
Group 3: Susanne - Antti - Israa – Ilze - David
Group 4: Jennifer - Sanne - Kristina - Edgars - Reiny
Group 5: Irina - Anna - Jeroen - Cathrin - Stine